General Investment Account (GIA)

An easy way to invest

A low cost, flexible account that lets you buy, sell and hold your investments. You can open an account online in minutes and access a multitude of UK listed investments including shares, bonds and ETF’s.

IPO & Placings opportunities

Pello’s relationships with companies and individuals across the City of London enable us to provide our clients with access to IPOs and placings which are not available to all market investors.

Our team has access to a wide range of IPOs and placings, from companies on the AIM and ISDX markets, to larger companies in the FTSE ALL-Share, FTSE 250 and FTSE 100.

Many of these opportunities are institutional only. We enable our clients to take advantage of placings at the same price as large financial institutions; championing transparency.


Your investment options

As a client, you may wish to take advantage of the knowledge, experience and services provided through your own personal broker but make your own final and informed investment decision. We understand that each client has their own unique attitude to risk and investment objectives.

At Pello Capital, we carefully analyse each opportunity, ensuring that companies have gone through a strict due diligence and filtering process. This means that all companies that we present to you meet our stringent investment criteria for offering potential capital growth.

Our investment management team offers clients comprehensive portfolio advice when needed.

Our execution only service allows the experienced investor to execute transactions without any investment advice whilst having access to their own dedicated broker providing swift execution on all transactions at competitive prices.

The CFD execution platform provides both technical and fundamental analysis on a daily basis.

Our brokers have all been involved in the equity markets for many years and with their extensive qualifications and experience are able to guide you through even the most turbulent of markets.


Get started in 3 easy steps


Create an account

Opening an account with Pello Capital is fast and simple. Apply online and begin your journey with Pello Capital and access to a wide range of investment products.


Transfer money

Funding your account is fast and efficient. Our UK FCA regulated custodian accept bank transfer, debit card and cheques. Your money is segregated and FSCS protected up to £85,000 per depositor.


Choose your product

You are ready to take advantage of an innovative range of products from traditional share dealing to exclusive products based on your investment profile, risk appetite and experience. You decide on the journey.

Why Choose Us

The private client broking team at Pello is dedicated to providing the best available service. Our clients are comprised of a broad mix of new and experienced investors, small and medium-sized businesses and financial firms. The team provides a variety of services including execution-only, stockpicking and wealth management. Products include UK and International equities, Contracts for Difference (CFDs), SIPPs and ISAs. We also have specialist in-house traders covering other derivatives, structured products and high yield debt instruments.





Pello Capital Limited offers investments and services to clients, which are primarily considered to be high risk investments. Some investments such as contracts for difference use leverage which can magnify gains but equally can magnify losses. Leveraged products may lose investors more than the amount they initially invested. This website is provided for information purposes only. It is not an offer to sell, or a solicitation of an offer to buy, any security, nor enter into any agreement or contract with Pello Capital Limited. All information provided is indicative and subject to market conditions and availability. Not all financial products are suitable for all investors. Before entering into any transaction you should ensure that you understand and have made an independent assessment of the suitability and appropriateness of the transaction into which you are entering and the nature and extent of your exposure to risk of loss in light of your own objectives, financial and operational resources and other relevant circumstances. You should take such independent investigations and such professional advice as you consider necessary or appropriate for such purpose. Past performance is no indicator of future success.

Pello Capital Limited, company number 5267797. Pello Capital Limited is authorised and regulated by the Financial Conduct Authority (FCA) with Financial Services register number 449720 and is a member of the London Stock Exchange (LSE) and Nex Exchange.